Our Roots

Where innovation and playfulness merge to create a memorable experience for curious minds of all ages. Our brand, named after the humble potato – a child’s first foray into science with the classic potato battery experiment, combined with the artistic flair of a piano – embodies our commitment to encouraging learning through play. At Piano Potato, we believe in the power of play to unlock the potential within every child.

Our Vision

We believe in the transformative power of play to shape the minds of future innovators, scientists, and leaders.

Our Mission

Piano Potato aims to redefine play and education in every household by providing innovative, high-quality STEM toys and products

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About Us

Piano Potato is an Educational Toy Manufacturer for children of any age. For 20 years, PPT has been creating entertaining, educational, and unique toys and kits for the young and old alike.

PPT appeals to all generations with its recognizable toys: Dig Kits (Dig’em Up!), Diggin’ Geology, and SciencExplore (Crystal Growing).

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Our Story

Piano Potato Toys was established in early 2000 and is now a significant player in the toy market. Our team’s mission is to redefine gaming and education for every family by providing innovative,high quality STEAM toys and products. The team invents,designs and develops hundreds of new products each year and works closely with designers,illustrators,universities,educational institutions and geological research institutes to develop truly “edutainment” products. Piano Potato products are sold in supermarkets,bookstores,shopping websites,e-commerce platforms and museums spanning America,Europe and Southeast Asia. Now found in exhibitions all over the world,or on our website,and soon to be filling shelves near you.

Milestones

From 2005 to present, here are the ventures and paths taken that have led us to where we are today.

Business began as sourcing for EU customers, dealing in various gifts, toys, and daily necessities.
Early in the year, the company relocated to Guangzhou and joined Alibaba.com, starting a new chapter of online business.
Our cooperation with Scholastic Inc. the world-renowned children’s book publisher, began this year.
The Import and Export division began in order to import rocks, minerals, and fossils worldwide.
A large new subsidiary was formed to sell educational toys now produced in house, directly to the consumer.
PianoPotato launched this year with a focus on educational toys that appealed to kids and parents alike. Other proprietary brands (iWow, HeidiWalker) followed suit.
The following year a subsidiary launched in the US for warehousing etc.
Offices were set up in the UK and Poland, and the year after the company entered Walmart stores.
Our team currently develops over twenty new products monthly and the company continues to expand.

Our Philosophy

At PianoPotato, we wholly believe in the transformative power of play to shape the next generation. Our toys encourage creativity and imagination while teaching essential skills. We are partners in play,dedicated to making a positive impact on children’s lives

worldwide,which is why we say ‘Play to Learn!’

Inspiration

We aim to inspire children's imagination and creativity, creating a lifelong love of learning and exploration.

Innovation

We are committed to continuous innovation in toy design and education, ensuring our products remain at the forefront of STEAM learning and play experiences.

Education

As leaders in scientific games and kits, we prioritize the transmission of knowledge to young audiences, triggering intellectual growth and curiosity.

Collaboration

We believe in the power of togetherness, encouraging social play and cooperation among children, families, and educators to create meaningful learning experiences.

Reliable

We uphold the highest standards of quality and safety in all our products, ensuring they are rigorously tested and comply with the latest safety regulations to provide parents with peace of mind.

Sustainable

As a responsible toy manufacturer, our "less is more, reduce waste, and add value," principle creates a greener future for future generations by avoiding excessive packaging, reducing plastic usage, and using biodegradable eco-friend

Our Brands

Our offering is underpinned by a foundation of strong, commercially desirable toy brands. Each new product brand is developed intelligently, using our unique Brand Logic Tool. This tool analyses key factors including the consumer, the retail environment and the ability to grow ranges that offer an acceptable profit for our retailers.

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Award Winning

We are proud to announce that our products have been authenticated by [STEM.org], [Good Play Guide™] and other authoritative evaluation organizations. Our items are also Geologist and Paleontologist approved, meaning they were developed under a trained perfectional’s guidance. The commitment and cooperation have earned us numerous industry awards; a testament to the uniqueness and safety of our products. Such accolades inspire us to keep improving, ensuring we never become complacent.

*For more information, please feel free to contact our Marketing Team.